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Images, UC QuakeStudies

A photograph of Helen Campbell winding a winch to pull Crack'd for Christchurch's ottoman artwork onto a trailer.Crack'd for Christchurch comments, "Helen Campbell getting Otto ready for his trip to meet Flora at their final destination."

Images, UC QuakeStudies

A photograph of Helen Campbell and Jonathan Hall transfering Crack'd for Christchurch's ottoman artwork from Campbell's garage to a trailer.Crack'd for Christchurch comments, "Helen Campbell and Jonathan Hall getting Otto ready for his trip to meet Flora at their final destination."

Images, UC QuakeStudies

A photograph of Helen Campbell winding a winch to pull Crack'd for Christchurch's ottoman artwork onto a trailer. There is a Greening the Rubble sign on the side of the trailer.Crack'd for Christchurch comments, "Helen Campbell getting Otto ready for his trip to meet Flora at their final destination."

Images, UC QuakeStudies

A photograph of Helen Campbell and Jonathan Hall preparing to move Crack'd for Christchurch's ottoman artwork. The ottoman has been wrapped up in bubble wrap and secured to a pallet.Crack'd for Christchurch comments, "Helen Campbell and Jonathan Hall getting Otto ready for his trip to meet Flora at their final destination."

Videos, UC QuakeStudies

A video of people receiving a free limousine ride to their various destinations. All Right? advertised on their Facebook page that people could request a ride in the limousine. The limousine was provided by Christchurch Limousines, staffed people from All Right? and Lana and Caitlin from More FM. Inside, the limousine was stocked with All Right? flags and balloons. Passengers were treated to croissants and encouraged to discuss their wellbeing. The event and video was the second of All Right?'s 'Outrageous Bursts of All Right', occurring in early October 2013. The Press published the video in an online article by Nicole Mathewson on 4 October 2013 at 8:00am. All Right? posted a link to the video on their Facebook Timeline on 25 November 2013 at 1:06pm, and uploaded it to YouTube on 1 October 2014.

Research Papers, Lincoln University

On November 14, 2016 an earthquake struck the rural districts of Kaikōura and Hurunui on New Zealand’s South Island. The region—characterized by small dispersed communities, a local economy based on tourism and agriculture, and limited transportation connections—was severely impacted. Following the quake, road and rail networks essential to maintaining steady flows of goods, visitors, and services were extensively damaged, leaving agrifood producers with significant logistical challenges, resulting in reduced productivity and problematic market access. Regional tourism destinations also suffered with changes to the number, characteristics, and travel patterns of visitors. As the region recovers, there is renewed interest in the development and promotion of agrifood tourism and trails as a pathway for enhancing rural resilience, and a growing awareness of the importance of local networks. Drawing on empirical evidence and insights from a range of affected stakeholders, including food producers, tourism operators, and local government, we explore the significance of emerging agrifood tourism initiatives for fostering diversity, enhancing connectivity, and building resilience in the context of rural recovery. We highlight the motivation to diversify distribution channels for agrifood producers, and strengthen the region’s tourism place identity. Enhancing product offerings and establishing better links between different destinations within the region are seen as essential. While such trends are common in rural regions globally, we suggest that stakeholders’ shared experience with the earthquake and its aftermath has opened up new opportunities for regeneration and reimagination, and has influenced current agrifood tourism trajectories. In particular, additional funding for tourism recovery marketing and product development after the earthquake, and an emphasis on greater connectivity between the residents and communities through strengthening rural networks and building social capital within and between regions, is enabling more resilient and sustainable futures.