Since the 2010/11 Canterbury earthquakes, Akaroa has been hosting the majority of cruise ship
arrivals to Canterbury. This amounts to approximately 70-74 days per season, when between 2,000-
4,000 persons come ashore between 9am and 4pm when in port. This increased level of cruise ship
arrivals has had significant impacts, both beneficial and detrimental, on Akaroa. Attitudes within the
Akaroa community to hosting cruise ship arrivals appear to be divided, and has led to public debate
in Akaroa about the issue. In response to this situation, Christchurch and Canterbury Tourism (CCT)
commissioned this research project to assess the impact of cruise ship tourism on the Akaroa
community.This research was commissioned and funded by Christchurch and Canterbury Tourism (CCT).
This article reports on a study of community attitudes to cruise tourism in Akaroa, New Zealand. An important dimension of this study is the significant rate of growth in cruise arrivals over a short period of time as the result of the 2010/11 Canterbury earthquakes. Data were collected via a postal survey of the Akaroa community, and yielded a response rate of 56.6% (n = 316). The results indicate that despite the recent growth in arrivals, the Akaroa community holds a largely favorable opinion of cruise tourism. Importantly, the impacts identified by respondents were more closely aligned to threats to their identity as a destination, rather than problems with tourism, per se.
Akaroa is a small township situated within Akaroa Harbour, on the southern side of Banks Peninsula. It is approximately 75 kilometres, or 90 minutes by car, from Christchurch City. At the 2006 Census of Population and Dwellings, the ‘usually resident’ population of the township was 510 people. In addition to the usually resident population, Akaroa has a large number of non-resident property owners/ratepayers, many of whom own holiday homes. Many of these holiday homes are available as
casual rentals (i.e., they may be occupied by people other than the property owners). The township acts as a service centre for the scattered population of the outer bays area of Akaroa Harbour, many
of whom work in Akaroa. Akaroa is a popular day trip or short stay destination for Christchurch residents. Akaroa is also known as a destination which draws upon the French heritage of its pioneer
settlers and the associated village charm derived from this heritage. Not unexpectedly, given the size and village character of Akaroa, the increase in cruise ship arrivals and passenger numbers has had an impact upon the town’s community.This research was commissioned and funded by Christchurch and Canterbury Tourism (CCT).
