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Images, Canterbury Museum

One twisted rectangular metal sign engraved with the words 'Pyne Gould Corporation' in black. Recovered from the Pyne Gould Corporation Building following the 22 February earthquake. The Pyne Gould Corporation (PGC) building, which was located on Cambridge Terrace in central Christchurch, collapsed during the 22 February 2011 earthquake with 18...

Research Papers, Lincoln University

On November 14, 2016 an earthquake struck the rural districts of Kaikōura and Hurunui on New Zealand’s South Island. The region—characterized by small dispersed communities, a local economy based on tourism and agriculture, and limited transportation connections—was severely impacted. Following the quake, road and rail networks essential to maintaining steady flows of goods, visitors, and services were extensively damaged, leaving agrifood producers with significant logistical challenges, resulting in reduced productivity and problematic market access. Regional tourism destinations also suffered with changes to the number, characteristics, and travel patterns of visitors. As the region recovers, there is renewed interest in the development and promotion of agrifood tourism and trails as a pathway for enhancing rural resilience, and a growing awareness of the importance of local networks. Drawing on empirical evidence and insights from a range of affected stakeholders, including food producers, tourism operators, and local government, we explore the significance of emerging agrifood tourism initiatives for fostering diversity, enhancing connectivity, and building resilience in the context of rural recovery. We highlight the motivation to diversify distribution channels for agrifood producers, and strengthen the region’s tourism place identity. Enhancing product offerings and establishing better links between different destinations within the region are seen as essential. While such trends are common in rural regions globally, we suggest that stakeholders’ shared experience with the earthquake and its aftermath has opened up new opportunities for regeneration and reimagination, and has influenced current agrifood tourism trajectories. In particular, additional funding for tourism recovery marketing and product development after the earthquake, and an emphasis on greater connectivity between the residents and communities through strengthening rural networks and building social capital within and between regions, is enabling more resilient and sustainable futures.

Research Papers, Lincoln University

This article reports on a study of community attitudes to cruise tourism in Akaroa, New Zealand. An important dimension of this study is the significant rate of growth in cruise arrivals over a short period of time as the result of the 2010/11 Canterbury earthquakes. Data were collected via a postal survey of the Akaroa community, and yielded a response rate of 56.6% (n = 316). The results indicate that despite the recent growth in arrivals, the Akaroa community holds a largely favorable opinion of cruise tourism. Importantly, the impacts identified by respondents were more closely aligned to threats to their identity as a destination, rather than problems with tourism, per se.

Images, UC QuakeStudies

Journalists from The Press newspaper, including reporter Martin van Beynen (left) and photographer John Kirk Anderson (middle) outside the collapsed Pyne Gould Corporation building on Cambridge Terrace.

Images, UC QuakeStudies

Journalists from The Press newspaper, including reporter Martin van Beynen (left) and photographer John Kirk Anderson (middle) outside the collapsed Pyne Gould Corporation building on Cambridge Terrace.

Images, UC QuakeStudies

Journalists from The Press newspaper, including reporter Martin van Beynen (left) and photographer John Kirk Anderson (middle) outside the collapsed Pyne Gould Corporation building on Cambridge Terrace.

Images, UC QuakeStudies

Sensitive: Police assisting a woman who emergency personnel have rescued from the collapsed Pyne Gould Corporation building. She has been wrapped in an emergency blanket. Emergency personnel have been using the crane basket she is leaving to find and evacuate people from the wreckage.