A photograph of Sarah Campagnolo, Project Co-ordinator for Greening the Rubble, speaking at the opening of the Green Room garden. In the background, members of Crack'd for Christchurch have gathered around their armchair and ottoman artworks. The artworks are wrapped in white sheets and tied with a bow. They will be unveiled for the first time during the launch. To the right, a camera operator from One News is filming the speech.
Student leaders, including UCSA President Kohan McNab and Sam Johnston, head of the Student Volunteer Army, leading students from the University of Canterbury in a two minute silence to remember those who died in the 22 February 2011 earthquake. They have stood on top of the ENSOC fire engine to address the crowd, and the event has been filmed from that vantage point. The students have been enjoying a barbeque lunch break in Burwood Park after volunteering to dig up liquefaction as part of the Student Volunteer Army.
This thesis is a creative and critical exploration of how transmedia storytelling meshes with political documentary’s nature of representing social realities and goals to educate and promote social change. I explore this notion through Obrero (“worker”), my independently produced transmedia and transjournalistic documentary project that explores the conditions and context of the Filipino rebuild workers who migrated to Christchurch, New Zealand after the earthquake in 2011. While the project should appeal to New Zealanders, it is specifically targeted at an audience from the Philippines. Obrero began as a film festival documentary that co-exists with strategically refashioned Web 2.0 variants, a social network documentary and an interactive documentary (i-doc). Using data derived from the production and circulation of Obrero, I interrogate how the documentary’s variants engage with differing audiences and assess the extent to which this engagement might be effective. This thesis argues that contemporary documentary needs to re-negotiate established film aesthetics and practices to adapt in the current period of shifting technologies and fragmented audiences. Documentary’s migration to new media platforms also creates a demand for filmmakers to work with a transmedia state of mind—that is, the capacity to practise the old canons of documentary making while comfortably adjusting to new media production praxis, ethics, and aesthetics. Then Obrero itself, as the creative component of this thesis, becomes an instance of research through creative practice. It does so in two respects: adding new knowledge about the context, politics, and experiences of the Filipino workers in New Zealand; and offering up a broader model for documentary engagement, which I analyse for its efficacy in the digital age.
A photograph of an 'All Rightie' posing with a hard hat for the 'BYO CSO' prize draw. The 'BYO CSO' was one of the 'Outrageous Bursts of All Right' projects, in which the Christchurch Symphony Orchestra entertained customers at Wainoni Pak'nSave by setting up and performing a piece of music in the supermarket itself. The performance and customers' reactions were filmed and shared on social media. All Right? encouraged their followers to share the video around by entering everyone who did so into the prize draw for one of eight $250 Pak'nSave vouchers. All Right? posted the photograph on their Facebook page on 8 April 2014 at 6:00am.
An image used as a profile picture on the All Right? Facebook page. The image reads, "Win a $50 Under the Red Veranda voucher!" The promotion was part of Outrageous Burst of All Right: Celebrities and Coffee, in which TV3 stars Hilary Barry, Mike McRoberts and Jeremy Corbett surprised customers at Under the Red Veranda cafe and spoke to them about their experiences post-quake. The event was filmed and uploaded to the All Right? Facebook page, which social media users were encouraged to share around by entering the prize draw for one of these vouchers. All Right? posted the image on their Facebook page on 1 May 2014 at 7:56am.
An image used as a profile picture on the All Right? Facebook page. The image reads, "Win one of eight $250 Pak'nSave vouchers!" The prize draw was a part of 'Outrageous Burst of All Right: BYO CSO'. This involved the Christchurch Symphony Orchestra surprised customers at Wainoni Pak'nSave by setting up and performing a piece of music in the supermarket itself. The performance and customers reactions were filmed and shared on social media, with All Right? encouraging their followers to share the video around by entering everyone who shared the video into the prize draw for one of eight $250 Pak'nSave vouchers. All Right? posted the image on their Facebook page on 31 March 2014 at 8:33pm.