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Research papers, Lincoln University

Oarai is a coastal town in Ibaraki Prefecture, Japan, affected by the Great East Japan Earthquake in 2011. The disaster severely damaged local industries, and the local tourism sector faced a sharp decline followed the event. To overcome the conundrum, the local tourism businesses have taken the opportunity to collaborate with an anime called Girls und Panzer, which has been developed by an external animation production studio. This collaboration has resulted in huge success, and the drop in the local tourism industry had been largely reversed, but has resulted in a significant change to the tourism system. This thesis explores the activities and outcomes of this tourism industry reimagining. A mixed-method approach was used to investigate the perception of local tourism businesses to the current Oarai tourism system, and examine the transformative effect of the disaster and its aftermath. Perceptions of disaster impact and anime tourism development were analysed through surveys (n=73) and interviews (n=2) which focused on tourism business operators, while participant observation was conducted to create the image of anime tourism operation in Oarai. Results show that the development of anime tourism in Oarai successfully helped the local tourism businesses to recover from the disaster. As new agencies and organisations joined the anime tourism network, anime tourism increased communication between stakeholders, and improved the resilience of the community. The new tourism development has transformed the local tourism industry, to some extent, however. the future trajectory of anime tourism in Oarai is difficult to forecast, and there is scope for longitudinal research of this tourism system.

Research papers, University of Canterbury Library

This survey was established by the University of Canterbury (UC) to assist the Marlborough community in recording and understanding the level and types of recreational beach uses that are occurring at present on the earthquake-affected coast. The questions were designed to capture a comprehensive view of recreational activities and interests and allowed for any activity, view or perspective to be recorded. All responses were anonymous and no identifying information was collected. The survey used an online format open to all interested people 18+ years of age (for informed consent reasons) over a two month period (October – November 2020). The geographic focus of the survey was the coastline between Marfells Beach and the Waima / Ure River which is the area under currently under consideration by Marlborough District Council for development of a new bylaw. However, the design of the survey questions also allowed respondents to record information pertaining to any other area.