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Research Papers, Lincoln University

The Project Team were: Simon Wallace (TIA), David Simmons (Lincoln University), Susanne Becken (Lincoln University)The State of the Tourism Sector report is published annually.The Tourism Industry Association of New Zealand’s (TIA) annual State of the Sector 2011 has been prepared in partnership with Lincoln University. The objective of this is to understand better how the tourism sector sees its future and what challenges and opportunities lie ahead in both the short and longer term. State of Sector 2011, alongside the ongoing series of TIA Insights and other consultations that TIA is undertaking in its research work programme, is aimed at informing participants at the Tourism Summit taking place in Wellington on 13 July 2011. This information is a key driver in assisting with the development of the 2011 Tourism Industry Election Manifesto. State of the Sector 2011 also ultimately provides a current view of the tourism sector for those within the industry and for external stakeholders who have an interest in tourism in New Zealand.

Research Papers, Lincoln University

Tourism is New Zealand’s fourth largest industry, providing jobs for thousands of New Zealanders and significant foreign capital for the nation’s economy. Of concern to ministry and industry decision makers is the “spatial yield” of these tourists which takes into account the spatial and temporal contributions of their movements in terms of economic, cultural and environmental impacts. We have developed an agent-based model of tourism movements to simulate these impacts and to allow for the evaluation of different scenarios (such as increases in petrol prices or variations in currency exchange rates) on the behaviours of those tourists. In order to develop realistic and grounded heuristics for the model, interview protocols were developed in order to identify the key drivers in tourists’ decision making process.